SE-Session 5: Communications

Father of Contemporary Communication – Wilber Scram

He coined the below formula of communication: SMCNRF

Sender Message Channel Noise Receiver Feedback

Different types of communication:

1. Intrapersonal

2. Interpersonal

3. Team

4. Organizational

5. Mass

Communication the ART is primarily a collective cultural process.

Communication the SCIENCE is a research driven consultative process involving planning design & implementation of strategic interventions.

Dimensions of Communication

1. Soft Skills

2. Business Communication

3. Mass Communication

4. Communication Management

5. Professional Communication

Father of Management – Peter Drucker

1. Soft skills : People skills/life skills/transfer skills/social skills

2. Hard skills: Technical skills/Occupational skills

Dimensions of Soft skills

1. Personal Competence

1. Self Awareness

1. Emotional Awareness

2. Accurate Self Assessment

3. Self Confidence

2. Self Management

1. Self Control

2. Trustworthiness

3. Conscientiousness

4. Adaptability

5. Innovation

3. Motivation

1. Achievement driven

2. Commitment

3. Initiative

4. Optimism

2. Social Competence

1. Empathy

1. Serve Others

2. Understand others

3. Develop others

4. Leverage diversity

5. Political Awareness

2. Social skill

1. Influence

2. Communication

3. Conflict Management

4. Leadership

5. Change Catalyst

6. Building bonds

7. Collaboration & Cooperation

8. Team Capabilities

Business Communication

· 3Ps – Power ,Profit & Pleasure

· Life is business – Peter Drucker

Mass Communication

1. Media writings

2. Media Productions

3. Media Research

4. Media Ethics

5. Media Management

Communication Management

1. Advertisement

2. Public Relations

3. Market Research

4. Corporate Communication

5. Brand Management

6. Event Management

Communication Competency

1. Invisible Competency

Visible competency is knowledge & skills

Invisible competency:

1. Attitudinal Traits – Attitude is mindset by Peter Drucker.

2. Behavioral traits

3. Character – combination of principles, values, ethics &habits

4. Talents – Interest & Aptitude

5. Experience

6. Values

7. Flair – Unique/novel/appealing style

8. Culture – fit

2. Thinking skills

1. Critical

2. Appreciative

3. Analytical

4. Creative

5. Decision making

6. Problem solving

7. Questioning

8. Interpretation